Glasgow Airport.

The Brief: Glasgow Airport wanted to refresh its in-terminal messaging with a stronger focus on destinations and travel inspiration.

The Work: Building on the airport’s ‘Go for it’ tone of voice and playful Glasgow personality, I created a series of bold, destination-led headlines designed to spark excitement and encourage passengers to embrace their next adventure. The copy leaned into humour, local character and catchy travel cues to make the messaging feel engaging, memorable and distinctly Glasgow.